I am not saying this replaces refinishing. If a finish is peeling or the wood is seriously damaged, it still needs proper restoration.
But if a solid piece simply looks dull, faded, dry, or worn, this is the first thing I try.
The salve is from a brand called Oakora. They make it in small batches and sell direct. It is not on Amazon, trust me I've looked.
If you flip furniture, try it on one of those pieces sitting in your garage right now. The one you have been putting off because you thought it needed a full sand down.
You might be surprised how much life is still hiding underneath.